ITI works with automation of all functions related to buildings. The identity is based upon the ida of ITI making everyday tasks easier for everyone, summarized in the slogan “Room for life”.
The logo can be seen as just a flat artwork, but is in fact a cube (room) wich helds colors (life).
The multicolored device is actually the logo folded out. It comes in a number of different versions, wich communicates both the adaptability (is that a word?) of the system, and life taking different directions. The colors are meant to feel happy, full of life and easy.
There are not many rules of how to use the device, meaning you can create uniqe expressions every time.
It is not grid based, so you can scale it to fit the media you are using.
You shall not rotate it, combine different devices or place it over images.
When possible, the logo is always placed so it “runs” with the lines in the device.