ITI works with automation of all functions related to buildings. The identity is based upon the ida of ITI making everyday tasks easier for everyone, summarized in the slogan “Room for life”.The logo can be seen as just a flat artwork, but is in fact a cube (room) wich helds colors (life).The multicolored device is actually the logo folded out. It comes in a number of different versions, wich communicates both the adaptability (is that a word?) of the system, and life taking different directions. The colors are meant to feel happy, full of life and easy.There are not many rules of how to use the device, meaning you can create uniqe expressions every time.It is not grid based, so you can scale it to fit the media you are using.You shall not rotate it, combine different devices or place it over images.When possible, the logo is always placed so it “runs” with the lines in the device.
Another great flexible identity system from Interbrand’s Sydney Office. Playing with a monospace font creates a solid and adequate visual language for Griffin, a theatre plays writing company.
A full review of the identity at Brand New.
Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten’s work and create your own original artwork. If we love your work it might even become the new Decode identity.
More images and info here
Apart from that, there is an impressive body of generative work worth looking at at their own website.
Thanks to Generator.x
They just won a reddot design award to be awarded the next December the 9th. Congratulations.
Great talk from Armand Mevis explaining, among other work, their approach to identity systems.
Thanks to The Walker Channel at The Walker Art Center.