design systems design

Posts tagged “identity


Another great flexible identity system from Interbrand’s Sydney Office. Playing with a monospace font creates a solid and adequate visual language for Griffin, a theatre plays writing company.

A full review of the identity at Brand New.

decode V&A

Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten’s work and create your own original artwork. If we love your work it might even become the new Decode identity.

Text quoted from Decode via FormFiftyFive. Image from toxi‘s Flickr.

linking europe

London based company Company has created a flexible identity, that draws itself linking the 12 stars of the EU flag every time on a different way, for the European Interagency Security Forum (EISF).

More images and info here

AOL animations

Part of the already commented AOL rebrand. This videos from Field are truly generative, adding even more complexity to the identity.

Apart from that, there is an impressive body of generative work worth looking at at their own website.

Thanks to Generator.x



The Swiss company Heads came up last year with a brilliant identity system for Namics, based on the inputs from the company’s employees.

They just won a reddot design award to be awarded the next December the 9th. Congratulations.

mevis & van deursen

Great talk from Armand Mevis explaining, among other work, their approach to identity systems.

Thanks to The Walker Channel at The Walker Art Center.