The visual identity for the Norwegian University of Life Science never comes to an end.
With a symbol created as a “Biogram”, it creates a new version of it self every day and reflects how the university is about life, living organisms and cycles.
The system is based on 21 points with 7 different sizes, where the size changes according to the date. This dates can be everyting from important milestones in the schools history or personal references for the users.
He is also author, with Hartmut Bohnacker, Julia Laub and Claudius Lazzeroni, of Generative Gestaltung, a book published just in German at the moment. My German level is very very basic so I can’t wait for the English version.
Until now, designers used the tools developed for them by programmers, meaning that the persons doing the designing adapted themselves to the system. Generative design transforms design-schooled users of digital tools into programmers of their own individual digital toolbox. This opens up new visual vistas and fundamentally alters the design process.
Quoted from the publisher website (Verlag Hermann Schmidt), where you can sign in for the English version.
We have already published their work for AOL a few months ago.
All their work is truly generative with really engaging outcomes. Among their updates since last time we visit their website, Dokfest Lounge project catch my attention especially. Check their website.
The logo has no static form: since this is about moving image, I generated a pool of different versions that are applied once and then thrown away.
Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten’s work and create your own original artwork. If we love your work it might even become the new Decode identity.
Apart from that, there is an impressive body of generative work worth looking at at their own website.
Thanks to Generator.x