Via Swiss Legacy, I found out that some chapters from the 8vo on the outside book are available at Google Books. Unfortunately, those showcasing their flexible identities are not. The book is published by Lars Müller.
Recommended reading with interesting inputs about the importance of the design of the system, as opposed to the design of the outcome.
Image from the Hamish Muir website.
Mind Design in collaboration with Swiss designer Simon Egli developed this modular identity for Tess Management.
The logo system developed from simple outlines letter shapes overlaid with various ornaments and Art Deco inspired shapes. It would be possible to create endless logo combination’s using this principle but we decided on a set of six colour and six black- and -white versions for a general use.
Grafik Magazine n.181, p 28
Hannu Oksa is glad to share some comments about this interesting identity I came across last week
Sun Effects is a Finnish lighting design company with over ten years of experience in the field. They work with a broad array of fields from exhibitions and public spaces to festivals and stage arts.
The identity builds from the basic idea of how audiovisual design (and light and sound in general) has the ability to shape and control space and environment: they can create new perspectives or change the nature of a space completely. In other words, light, sound and space are permanent parts of an equation that has limitless outcomes based on how you use them.
Light and sound as elements and audiovisual design as a field of art are constantly changing and evolving. By giving the identity the possibility to experimentation and evolution in itself, it reflects the field of work in a powerful way.
The identity uses a quasi periodic eight fold grid as a basis. The grid is used much like a raster to form a set of building blocks. By using the blocks with a general set of rules the identity allows for the symbol to have endless variations and still retain a conjunctive form.
more images after the jump
ITI works with automation of all functions related to buildings. The identity is based upon the ida of ITI making everyday tasks easier for everyone, summarized in the slogan “Room for life”.The logo can be seen as just a flat artwork, but is in fact a cube (room) wich helds colors (life).The multicolored device is actually the logo folded out. It comes in a number of different versions, wich communicates both the adaptability (is that a word?) of the system, and life taking different directions. The colors are meant to feel happy, full of life and easy.There are not many rules of how to use the device, meaning you can create uniqe expressions every time.It is not grid based, so you can scale it to fit the media you are using.You shall not rotate it, combine different devices or place it over images.When possible, the logo is always placed so it “runs” with the lines in the device.
Another great flexible identity system from Interbrand’s Sydney Office. Playing with a monospace font creates a solid and adequate visual language for Griffin, a theatre plays writing company.
A full review of the identity at Brand New.
Back in the 60’s, Swiss designer Karl Gerstner wrote Designing Programmes, a book about systems in graphic design that still valid nowadays and should be a reference for any graphic designer interested on this approach.
Designing Programmes is published by Lars Müller. Scroll down to see more details about the book by the middle of the page.
Clicking through the Eye Magazine blog, I came across Angela Lorenz work, with this interesting identity for qi.tv
The logo has no static form: since this is about moving image, I generated a pool of different versions that are applied once and then thrown away.
There’s a generative approach through out all her work worth checking. Visit her website and read her profile from Eye here
