design systems design

identity system

Biogram

The visual identity for the Norwegian University of Life Science never comes to an end.
With a symbol created as a “Biogram”, it creates a new version of it self every day and reflects how the university is about life, living organisms and cycles.

The system is based on 21 points with 7 different sizes, where the size changes according to the date. This dates can be everyting from important milestones in the schools history or personal references for the users.

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Dynamic Identities in Cultural and Public Contexts

Dynamic Identities

Talking about books, Dynamic Identities in Cultural and Public Contexts is a book by Ulrike Felsing, published by Lars Müller this year.

The book explores and showcases different approaches to dynamic identities, and simultaneously introduces us to related topics and concepts in a larger context.

One of it’s aims is to show and describe the general principles of variation processes. This is done through 24 case studies, everything from typographic systems like A typeface for the Twin Cities by Letterror, to visual identities for The Cinémathèque française by Ruedi Baur et Associés or Rotterdam 2001 by Armand Mevis and Linda van Deursen. Even many of the examples seems quite old today and the works could have been more varieted from more nations, (the netherlands highly represented), the book in total fulfills it’s aim and deliver an inspiring and promising introduction on the subject of dynamic identities.

This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis.

With an essay by Clemens Bellut

16.5 × 24 cm, 6½ x 9½ in, 256 pages, 200 illustrations, softcover (2010)

Images and quote from Lars Müller Publishers where you also can buy it.


field

We have already published their work for AOL a few months ago.

All their work is truly generative with really engaging outcomes. Among their updates since last time we visit their website, Dokfest Lounge project catch my attention especially. Check their website.

They are giving a talk in London at the Glug BBQ at Cargo next Thursday, 22 May. Line up also includes Moving Brands, Mickey Stretton and Maverick Media. More info and tickets here.


tess management

Mind Design in collaboration with Swiss designer Simon Egli developed this modular identity for Tess Management.

The logo system developed from simple outlines letter shapes overlaid with various ornaments and Art Deco inspired shapes. It would be possible to create endless logo combination’s using this principle but we decided on a set of six colour and six black- and -white versions for a general use.

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Grafik Magazine n.181, p 28




griffin

Another great flexible identity system from Interbrand’s Sydney Office. Playing with a monospace font creates a solid and adequate visual language for Griffin, a theatre plays writing company.

A full review of the identity at Brand New.