The visual identity for the Norwegian University of Life Science never comes to an end.
With a symbol created as a “Biogram”, it creates a new version of it self every day and reflects how the university is about life, living organisms and cycles.
The system is based on 21 points with 7 different sizes, where the size changes according to the date. This dates can be everyting from important milestones in the schools history or personal references for the users.
(all images by Tangram Design)
It is developed an online interface for generating custom or predefined symbols, visit: biogram.umb.no. (norwegian)
In 2008 the identity won The Award for Design Excellence in Norway.
Download the design guidelines for more information (pdf – norwegian)
Design: Tangram Design