design systems design


The visual identity for the Norwegian University of Life Science never comes to an end.
With a symbol created as a “Biogram”, it creates a new version of it self every day and reflects how the university is about life, living organisms and cycles.

The system is based on 21 points with 7 different sizes, where the size changes according to the date. This dates can be everyting from important milestones in the schools history or personal references for the users.

(all images by Tangram Design)

It is developed an online interface for generating custom or predefined symbols, visit: (norwegian)

In 2008 the identity won The Award for Design Excellence in Norway.

Download the design guidelines for more information (pdf – norwegian)

Design: Tangram Design

9 responses

  1. Pingback: Biogram « rules based design club university

  2. john

    I see swastika in the main logo.

    November 26, 2010 at 7:16 pm

  3. That is absolutely brilliant!

    November 27, 2010 at 6:27 am

  4. Pingback: Tweets that mention Biogram « rules based design --

  5. Andrew

    The second I saw it I though petri dish and growing bacteria.

    November 29, 2010 at 6:13 am

  6. Bobby

    Trajan? Too bad.

    November 29, 2010 at 1:02 pm

  7. Pingback: 挪威生命科技大学标志与视觉形象设计 | 标志电台

  8. Pingback: Branding | Norwegian University of Life Science « Layman's layout

  9. Pingback: Andrew Tillotson « Senior Thesis 2011

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