Another great system from Landor Australia where the filling of the M could be customised according to certain rules to adapt new requirements.
The designs were all part of conveying the diverse and creative fabric of Melbourne. There were fixed rules, in that we could only use the points of the triangular structure. All the crystal style facets, the gridded forms and the intricate patterns and 3d compositions all use the geometric points that the M was created on – nothing is just randomly positioned.
Thanks Jason for the quote.
Update: Read an interview with Jason about the project at Landor’s website